It indicates the ability to send an email. Of course, once the influencers embraced it and the style started the inevitable journey into mass consciousness and popularity, there was really only one way for the situation to go: Subscribe You are now subscribed.
Part of why the brand has found success as of late is that it is able to capitalize on two major trends happening right now: Beset by new competition in its core skate market and ignored by trendsetting sneakerheads who preferred the Air Force 1 or Adidas Superstar, Vans seemed on the verge of slipping into irrelevance.
The surprise is understandable. Fashion Show Live.